About
Standout Tutors
It’s your support system, strategy, and safe zone.
Standout Tutors was born from a simple idea: what if online tutors didn’t have to figure out Instagram alone? I started out asking my son what a hashtag even was—and now he laughs that I’m that woman with the Instagram strategy. What began as a small group of tutors exploring Instagram together has grown into a mission: to help everyday tutors build visibility with confidence, not confusion.
I see you—because I was you.
I remember feeling stuck too. But once I started peeling back the layers and applying simple, repeatable strategies, everything shifted. Now, I love helping tutors just like you discover what happens when marketing feels possible—and even fun. With support and a clear system, you will stand out.
👉 Ready to stop hiding and start standing out?
Come see how we can help at [insert your site or lead magnet link here
If You've Ever Thought...
“I know what I want to say... but can't seem to get the words on paper.”
“I don't want to sound silly.”
“I’m tired of blending in online—I’m ready to stand the hell out.”
“I can't find time to create content if I am going to tutor too.”
...then welcome. You're in the very right place.
This Used to Be Me.
I’m Esmy, a tutor turned coach who once relied on referrals alone to grow my tutoring business. Today, I teach tutors how to use Instagram with clarity and confidence. My step-by-step approach, judgment-free zone, and "we can all do this" attitude keep tutors coming back and finally showing up online like they mean it.
Approachable, doable, and tutor-specific.
You’re a Great Tutor—Let’s Make Sure People Know It.
You’re a great tutor, but the idea of showing up on Instagram feels overwhelming. You’re not “techy,” you don’t use Instagram much (or at all), and content creation just sounds... exhausting. You're not looking to go viral—you want to get found.
Real tutors. Real strategy. Real growth.
Let's Get Real
What makes Standout Tutors™ different?
We don’t chase trends—we build strategy. Standout Tutors is built specifically for online tutors. Our signature systems—the Standout Story Sequence™, the Scroll-Stopping System™, and The Tutor Hub membership—are designed with your world in mind. It’s not about going viral. It’s about becoming visible to the families who need you.
Instead You'll Get Words that Feel Like You—Finally
MAGNETIC MESSAGING
Say less. Connect More.
Magnetic Messaging helps you craft content that sounds like you and speaks to the parents who already want what you offer. No fluff. Just clear, confident storytelling that builds trust and fills your calendar.
VOICE DRIVEN
COPY
Craft stories that sound like conversations—so parents feel like they already know, like, and trust you before they ever inquire. Voice-Driven Copy helps you ditch the generic and write with personality, clarity, and confidence. It's the kind of messaging that sounds like you're talking, not typing—and that’s exactly what makes it stand out and stick.
CONVERSION STRATEGY
Use your lived experiences to naturally invite the right families to work with you—without feeling salesy or scripted.Because great content deserves to lead somewhere.
Conversion Strategy helps you turn story-based content into simple, intentional steps that guide parents from “just looking” to “just booked.” No pressure—just a path that works.
CREATIVE CONFIDENCE
Show up with ideas, not anxiety.
Creative Confidence helps you trust your voice, capture your stories, and share your message without overthinking. No more second-guessing—just content that feels clear, doable, and uniquely you.
Esmy Lozano is definitely and angel!
I have to say that attending Esmy's classes has been a game-changer for me. I have learned what I can post, how I can do it, and what tools I can use to create content.
Daniela Lochan | ACCELERATED TUTORING
Esmy makes understanding IG look easy!
There are many tricks, tips, and shortcuts one would have to spend an enormous amount of time playing around on IG in order to figure out, and Esmy lets you know those "secrets" to getting your things posted better and faster on IG so you can get started right away!
Paula Dempsey| SPECIAL NEEDS TUTOR
Let's Put YOU on the Page
{And on the Calendar)
You’ve got stories worth sharing—and students who prove it every day.
But between sessions, scheduling, and second-guessing your content… those moments slip away.
That’s exactly why we start here.
Before you can show up on the page with confidence, you need to give yourself the time and space to reflect, capture, and write. And that begins with making yourself a priority—by booking an appointment with yourself.
FREE GUIDE FOR STORY IDEAS
The Story Catcher™
Because your story isn’t small—it’s just untold.
You don’t need to create content from scratch—you just need to catch it.
The Story Catcher™ helps tutors like you turn everyday teaching moments into scroll-stopping stories that connect, convert, and showcase your expertise—without the pressure of being a content creator.